Refreshingly different
Marketing splodge or recruitment exercise? Doesn't matter – Heineken's film is a good waste of anyone's time[youtube id=”Aq6y3RO12UQ”]
A much-vaunted video from Heineken, in which (apparently genuine) potential internees are treated to hilarious surprises during the recruitment process.
Despite the slightly smug feel, the questionable morality and the hype, there’s definitely something of value here: we’re thinking particularly about the freshness of tone and the way in which values are communicated implicitly rather than explicitly. Possibly.
What can those of us with smaller budgets learn from it? Maybe that humour can be used in recruitment marketing without you looking like a complete bunch of clowns; that good films can be made on company premises with modest budgets;and that spending £50m on Champions League sponsorship can add some pretty spectacular footage to your careers web site.
More recruitment marketing videos reported here as and when we find them.
About the author
